MARKET OVERVIEW

The Mobility-as-a-Service (MaaS) Market size was valued at USD 215.7 billion in 2025 and is projected to reach USD 732.5 billion by 2033, growing at a CAGR of 16.3% during the forecast period. MaaS integrates various forms of transport services into a single accessible digital platform, allowing users to plan, book, and pay for multiple types of mobility services.

Urbanization, increasing smartphone penetration (more than 6.5 billion users globally), and rising demand for convenient and cost-effective transport solutions are driving demand. Key players are incorporating AI, IoT, and data analytics to optimize route planning and improve customer experience. Additionally, governments across Europe, North America, and Asia are investing in smart mobility infrastructure to reduce congestion and carbon emissions.

The market is rapidly evolving, driven by strategic collaborations between public transport providers and private tech companies. As of 2024, over 70% of global metropolitan cities are exploring or implementing MaaS frameworks, reflecting the shift towards integrated and sustainable urban transport ecosystems.

DRIVER:-

The primary driver for the MaaS market is the global shift towards sustainable and efficient urban mobility solutions. With urban populations expected to exceed 6.7 billion by 2050, the pressure on traditional transport systems is immense. MaaS platforms help reduce congestion, carbon emissions, and transport costs by offering shared mobility solutions.

Increasing environmental awareness and stringent emission regulations—such as the EU’s 55% CO2 reduction mandate by 2030—are pushing cities to adopt shared and electric mobility systems. Furthermore, rising fuel costs and declining car ownership trends (especially among millennials and Gen Z) are accelerating the adoption of app-based transport platforms. According to Statista, the number of users in the ride-hailing segment alone is expected to hit 1.96 billion by 2027.

COUNTRY/REGION:-

Europe leads the global MaaS market with over 38% revenue share in 2024, driven by government-backed smart city initiatives and eco-friendly policies. Countries like Finland, the UK, Germany, and the Netherlands are pioneering MaaS integration. Helsinki was the first city to fully implement a functional MaaS model (Whim App), serving as a benchmark globally.

Meanwhile, North America, especially the U.S. and Canada, is investing in micro-mobility and ride-sharing platforms as alternatives to private vehicles. Asia-Pacific, particularly China and India, is experiencing rapid MaaS adoption due to urban crowding and rising middle-class populations. For instance, India’s urban population is projected to reach 600 million by 2031, offering massive potential for mobility solutions.

SEGMENT:-

Among service types, ride-hailing services dominate the market, accounting for over 40% of the global share in 2024. Apps like Uber, Lyft, and Ola are well-established in urban environments and continue to innovate with features like EV fleets and subscription-based pricing.

However, micro-mobility—including e-scooters and e-bikes—is the fastest-growing segment with a CAGR above 20%, especially in cities with last-mile connectivity challenges. On the application side, iOS users contribute a higher revenue share, but Android platforms dominate in terms of user volume, particularly in developing markets like India and Southeast Asia.

MARKET TRENDS

The MaaS market is being reshaped by digital transformation, 5G integration, and the expansion of electric and autonomous vehicles. Cities worldwide are shifting to MaaS 2.0, which offers predictive analytics, AI-based route planning, and carbon footprint tracking. Over 60% of MaaS apps now include real-time updates, dynamic pricing, and multi-modal ticketing.

Corporate MaaS is another emerging trend, where companies offer transport benefits to employees via a bundled digital platform. As per McKinsey, more than 35% of organizations in major metro areas are exploring corporate MaaS packages to reduce costs and improve sustainability goals.

MARKET DYNAMICS

DRIVER-

The rise of multi-modal mobility integration—allowing seamless switching between buses, bikes, trains, and cars—is redefining how users experience urban transport. This is supported by a growing ecosystem of partnerships among transport authorities, mobility startups, and data platform providers.

RESTRAINT-

A key restraint is the lack of standardized data sharing protocols among stakeholders. Privacy concerns, fragmented transport networks, and regulatory discrepancies across cities create integration challenges for unified MaaS platforms.

OPPORTUNITY-

There is growing opportunity in rural and underserved regions, where MaaS can provide first-time access to digital mobility. Integrating EVs and renewable energy sources into MaaS fleets can also create carbon-neutral transport solutions—an area increasingly prioritized in sustainability-focused investment portfolios.

CHALLENGE-

One major challenge is infrastructure scalability and dependency on internet connectivity. In less developed markets, weak digital infrastructure and low smartphone penetration can restrict platform access and usage.

MARKET SEGMENTATION

The market is segmented based on Type, Application, and Region.

By Type-

• Ride-Hailing dominates with a large user base in urban areas and a high transaction frequency.

• Car Sharing and Micro-Mobility are rapidly growing, especially in European and Asian cities.

• Bus Sharing and Train Services are being integrated into public MaaS platforms in regions like Scandinavia.

By Application-

• Android applications account for over 60% of users globally, owing to wider accessibility in developing countries.

• iOS applications contribute significant revenue from premium users in developed markets.

• Web-based platforms are gaining traction in corporate and institutional mobility management.

REGIONAL OUTLOOK

North America-

North America holds a strong market share led by tech innovation and platform consolidation. Major players like Uber, Lyft, and Bird are collaborating with cities to enhance public transport integration.

Europe-

Europe leads in policy and deployment. Initiatives like EU’s Green Deal and urban mobility strategies are fueling investment in MaaS. Cities like Paris and Berlin are integrating all modes of transport under a single mobile app.

Asia-Pacific-

The APAC region is witnessing rapid growth. China, Japan, and India are focusing on app-based mobility, and by 2025, over 400 million users in the region are expected to use MaaS apps.

Middle East & Africa-

Smart city projects in Dubai, Riyadh, and Cape Town are pushing MaaS adoption. Governments are partnering with global tech firms to digitize public transport systems for better accessibility.

List of Top MaaS Companies

• Uber Technologies Inc.

• Lyft Inc.

• Grab Holdings Inc.

• Didi Chuxing

• Whim (MaaS Global Oy)

• Moovit (by Intel)

• Bolt Technology OÜ

• Bird Rides Inc.

• Ola Cabs (ANI Technologies Pvt. Ltd.)

• Gett Inc.

These companies are leading the innovation curve with AI-based transport solutions, fleet electrification, and corporate MaaS services. Whim, for instance, operates in over 20 European cities with over 1 million active users, while Grab dominates the Southeast Asian market with annual transaction volume exceeding 2 billion.

Investment Analysis and Opportunities

Venture capital interest in MaaS startups is surging. In 2024 alone, the sector saw over USD 5.2 billion in funding. Startups focusing on sustainability and interoperability are especially attractive to investors. Government subsidies for green mobility and smart infrastructure are creating further investment opportunities.

New Product Development

Key developments include:

• AI-integrated MaaS dashboards.

• Subscription-based multi-modal passes.

• Autonomous shuttle services.

• Integrated carbon offset tracking features.

Five Recent Developments

1. Uber launched its “Green Ride” service in 12 European cities (2024).

2. MaaS Global expanded Whim into Canada, partnering with Metrolinx.

3. Moovit added AI-powered voice navigation for visually impaired users.

4. Didi Chuxing introduced autonomous taxis in select districts of Shanghai.

5. Lyft partnered with ChargePoint to expand EV charging infrastructure in the US.

Report Coverage

This report covers:

• Market size and forecast from 2025–2033.

• Comprehensive analysis of key market drivers and challenges.

• Regional insights and competitive landscape.

• Detailed segmentation by type, application, and region.

• Investment trends and innovation roadmap.