MARKET OVERVIEW

Party Rentals Market size was valued at USD 23.1 billion in 2025 and is projected to reach USD 42.8 billion by 2033, growing at a CAGR of 7.8% during the forecast period. The market is thriving due to increasing demand for event management services, growing disposable incomes, and rising popularity of themed and destination events. From weddings, corporate gatherings, to festivals and private parties, the demand for rental solutions like tents, furniture, décor, audio-visual equipment, and lighting has surged significantly. Urbanization, growing event culture among millennials, and the influence of social media have transformed consumer preferences toward lavish and personalized setups—boosting rental businesses. Furthermore, renting instead of buying reduces cost burdens on event organizers, making it a financially practical choice. Small-scale entrepreneurs are also entering the market, encouraged by digital booking platforms and e-commerce expansion in the rental industry. The party rentals market is increasingly moving toward sustainable solutions, offering reusable and eco-friendly products to cater to environmentally conscious consumers. Integration of technology in booking and management systems also enhances operational efficiency and customer experience.

DRIVER:-

The rising frequency of personal and corporate events is a key driver for the party rentals market. As more people celebrate milestones such as weddings, birthdays, anniversaries, and baby showers with grandeur, the demand for customizable rental services grows. In the corporate sector, businesses are increasingly hosting product launches, team-building retreats, and brand events, which require specialized equipment and professional setups. According to 2025 event industry data, over 70% of event organizers prefer renting over owning due to the cost-effectiveness and logistical convenience. Additionally, the booming wedding industry, particularly in Asia and North America, plays a major role in boosting party rentals. Event planners now look for ready-to-implement rental solutions that save time, reduce labor, and ensure aesthetic excellence. These factors collectively propel the expansion of the global party rentals market.

COUNTRY/REGION:-

The United States leads the global party rentals market, accounting for approximately 32% of total revenue in 2025. The demand is driven by high disposable incomes, a strong culture of personal and corporate celebrations, and widespread use of digital platforms to book rentals. Europe follows closely, with countries like the UK, Germany, and France adopting rental services for both public and private events. In Asia-Pacific, India and China are emerging hotspots due to the booming wedding and festival markets. India alone hosts over 10 million weddings annually, with many families opting for rental setups for tents, stages, and décor. Southeast Asia is also seeing growth due to tourism-driven events and destination weddings. In the Middle East, the UAE dominates with its luxury wedding and corporate event sector. Africa is gradually expanding with increased spending on urban celebrations and government-sponsored festivals.

SEGMENT:-

In 2025, furniture rentals hold the largest segment share, followed by tent and canopy rentals. Furniture rentals account for over 28% of market share due to their universal use across weddings, birthdays, and corporate functions. Audio-visual equipment and lighting are also fast-growing segments, especially with the rise in themed parties and DJ-based events. Among end-users, wedding planners and corporate event managers represent the most significant clientele, driving demand for comprehensive, package-based solutions. Individual consumers hosting private parties are another substantial segment, especially for residential or backyard events. Meanwhile, the demand for eco-friendly and sustainable rental products is also growing, pushing suppliers to innovate with biodegradable materials and reusable setups.

MARKET TRENDS

In 2025, several notable trends are shaping the party rentals industry. Themed parties are gaining popularity, from bohemian weddings to retro corporate parties, prompting rental providers to stock specialized décor and furniture. Another growing trend is eco-consciousness, where clients prefer reusable, recyclable, and biodegradable rental items, driving the shift toward sustainable business models. The adoption of online rental platforms and mobile apps is simplifying booking processes, helping rental companies reach broader audiences through digital channels. Social media platforms like Instagram and Pinterest influence event design trends, with consumers seeking photogenic and unique setups. The increasing demand for customization and personalization is encouraging rental providers to offer mix-and-match packages. Furthermore, AI and inventory management systems are being used to streamline logistics, ensure product availability, and optimize delivery routes. These innovations are enhancing customer satisfaction while improving operational efficiency.

MARKET DYNAMICS

DRIVER-

The booming events industry, fueled by rising income levels and lifestyle shifts, continues to drive the demand for party rentals. In 2025, over 80% of event organizers rely on rentals for flexibility, cost control, and aesthetic variety.

RESTRAINT-

High logistic costs and maintenance of rental inventory pose a challenge to profitability. Damage, theft, and the need for constant cleaning or repairs can cut into margins for rental businesses.

OPPORTUNITY-

The expansion of e-commerce and mobile app-based platforms offers major growth opportunities for rental companies to expand reach, automate services, and scale operations across multiple geographies.

CHALLENGE-

Seasonal demand fluctuations can impact revenue streams. The rental market often faces peaks during wedding or festival seasons and troughs during off-peak periods, leading to inconsistent income.

MARKET SEGMENTATION

By Type-

The market is segmented into furniture rentals, tent rentals, tableware, lighting, audio-visual equipment, and inflatables. Furniture and tent rentals lead the segment due to their essential nature in nearly every event setup. Inflatables are rapidly growing in popularity for children’s parties and festivals.

By Application-

Based on application, the market is divided into weddings, corporate events, birthday parties, exhibitions, and others. Weddings dominate with over 45% share, while corporate events are steadily increasing due to the growing emphasis on brand experiences and employee engagement events.

REGIONAL OUTLOOK

North America-

North America leads the global market with a well-established event rental ecosystem, especially in the U.S. where tech integration and customer-centric services drive business growth.

Europe-

Europe exhibits strong demand due to frequent cultural events, festivals, and corporate activities. Germany and France are major contributors with advanced logistics and large rental networks.

Asia-Pacific-

Asia-Pacific is the fastest-growing region due to high wedding volumes, urban celebrations, and rising event-based tourism. India, China, and Indonesia are central to the region’s growth.

Middle East & Africa-

MEA shows growing interest in luxury rentals for high-end weddings and corporate launches. The UAE and South Africa lead with tourism-driven event markets.

List of Top Party Rentals Companies:-

1. United Rentals Inc. – Offers a wide variety of event infrastructure including staging and power systems.

2. CORT Events – Known for stylish furniture and custom event solutions.

3. All Seasons Event Rental – A regional leader in tents, chairs, and AV rentals.

4. Bright Event Rentals – Popular for weddings and high-end party décor.

5. Marquee Event Rentals – Operates in multiple U.S. cities offering full-service rental packages.

6. BounceHouse.com – Specializes in inflatables and children’s party setups.

7. Rentex – Offers audio-visual and production equipment for corporate events.

8. Pedersen’s Rentals – Known in Canada and the Pacific Northwest for extensive inventory and service.

9. AAA Party Rentals – Serves mid-sized events across the U.S. with standard event essentials.

10. PartyMojo (Singapore) – Leading rental and party planning service in Southeast Asia.

Investment Analysis and Opportunities-

Investors are focusing on tech-driven rental startups and platforms that streamline booking and delivery. The rise of online party rental marketplaces presents scalable business models with high ROI, especially in emerging markets.

New Product Development-

Companies are expanding portfolios with LED-lit furniture, eco-friendly bamboo tableware, inflatable lounges, and modular staging setups. Smart inventory systems and contactless booking interfaces are also being developed.

Five Recent Developments-

1. CORT Events launched a new line of sustainable furniture for green events.

2. Marquee Rentals expanded operations into two more U.S. states in Q1 2025.

3. PartyMojo launched a virtual tour platform for customers to preview event setups.

4. Rentex partnered with virtual event platforms to offer hybrid event packages.

5. Bright Events invested in AI tools to predict inventory demand and optimize logistics.

Report Coverage-

This report includes comprehensive data on market size, forecast, key drivers, segmentation by type and application, regional outlook, top companies, emerging trends, investment analysis, and strategic insights from 2025 to 2033. It offers actionable intelligence for stakeholders, investors, and event service providers.